To align all digital channels with the corporate brand refresh, the corporate social channels needed a refresh as well. This includes the update of the stacked logo avatar colors, type as well as color cluster from brand colors and photography featuring Booz Allen employees.
Sub Account Strategy:
To establish a visual connection between all Booz Allen twitter handles, baseline designs systems were put in place to quickly execute and create a sense of cohesion between the different expertise community engagement teams. This includes the application of a brand gradient background and “BOOZ ALLEN” stacked type logo. The gradient is derived from the corporate teal and any color from the brand color pallet.